Free · 7 checks · CSV parsed in your browser

Ad Account Audit

Paste a CSV export from Meta Ads Manager, Google Ads, or LinkedIn and get a letter grade with seven checks: wasted spend, bleeders versus winners, creative fatigue, budget concentration, structure, naming hygiene, and tracking. Every finding quotes the real figures from your export, and the file is analyzed in your browser.

Quick answer

Knowlify’s ad account audit grades a Meta, Google, or LinkedIn Ads CSV export from A to F using seven rule-based checks: wasted spend, bleeders versus winners, creative fatigue, budget concentration, structure, naming hygiene, and tracking. The CSV is parsed in your browser, and each check shows the figures behind it and a next step.

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How it works

Three steps, no account

Export a CSV

In Meta Ads Manager, open Reports and export the table as CSV. In Google Ads, use the download icon on the Campaigns page. Campaign, ad set, or ad level all work.

Paste or upload it

Paste the CSV text or drop the file in, then choose the platform and the primary goal so results are judged against the right metric.

Work through the checks

Start with anything marked Fix. Each check shows the campaigns or ads involved, the spend at stake, and what to do next.

FAQ

Questions people ask about Ad Account Audit

Which exports work with the audit?+

Any CSV with a name column and a spend column: Meta Ads Manager reports, Google Ads campaign, ad group, or ad downloads, and LinkedIn Campaign Manager exports. The more columns you include (impressions, clicks, results, conversion value, frequency), the more checks can be evaluated.

How is the grade calculated?+

Each check that can be evaluated scores a pass, a watch, or a fix. Wasted spend carries the most weight, followed by bleeders, fatigue, and tracking, then concentration, structure, and naming. The weighted result maps to a letter from A to F. Checks without enough data are left out rather than counted against you.

Is my data uploaded or stored?+

The CSV is parsed and every check is calculated in your browser, so the raw file is never uploaded. For the optional written summary, only a computed digest (totals, check results, and your top rows by spend) is sent to Knowlify’s AI endpoint, and the tool does not store it.

How accurate is the audit?+

The arithmetic is exact for the rows you export. The judgment is rule-based: it flags patterns worth a look, such as spend with no results or frequency above 3.5, without knowing your margins, seasonality, or strategy. Use it as a second pair of eyes.

Why are some checks marked not evaluable?+

A check needs specific columns. Creative fatigue needs frequency or CTR, and bleeders versus winners needs results or conversion value. Add those columns to the export and run it again.

Is Ad Account Audit free?+

Yes. Ad Account Audit on Knowlify is free to use with no signup and no watermark.

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