Free · 6 dimensions · No email, no ad account access
Ad Creative Audit
Paste the copy from your live ads, upload the creatives, or both, and get a creative diversity score out of 10. The audit rates six dimensions (format mix, hook diversity, messaging angles, visual themes, production mix, and audience personas) and gives a specific fix for the three weakest.
Quick answer
Knowlify’s ad creative audit scores how varied your ads are across six dimensions: format mix, hook diversity, messaging angles, visual themes, production mix, and audience personas. Add at least three ads as pasted copy or uploaded images and it returns a score out of 10 for each, plus fixes for the three weakest. It works for Meta ads and any other paid social creative.
100% freeAI-poweredNo signup
How it works
Three steps, no account
01
Gather your live ads
Enter your brand or domain to open its public Meta Ad Library page in a new tab, then copy the ad text or save the creatives.
02
Add copy, creatives, or both
Paste ad copy with a blank line between ads, and upload up to eight images. For video ads, a screenshot of the first frame works. Three ads is the minimum; more gives a truer score.
03
Fix the weakest three
Read the six scores, then act on the three specific fixes. Re-run the audit after your next batch of creative to see the score move.
FAQ
Questions people ask about Ad Creative Audit
What is an ad creative audit?+
It is a review of the set of ads you are running, rather than any single ad. The question is how many genuinely different ideas you are testing: different formats, opening hooks, selling points, visuals, production styles, and target buyers.
Why does creative diversity matter on Meta?+
Ad delivery systems match each ad to the people most likely to respond to it. When every ad is a small variation on one idea, there is only one kind of person to find. Distinct concepts give the system more ways to find buyers and make the account less dependent on a single winning ad.
Does the tool pull my ads automatically?+
No. It never connects to your ad account. It links you to the public Meta Ad Library for your brand, and you add the ad copy and creatives you want scored.
What do the six scores mean?+
Format mix is the balance of static, video, and carousel. Hook diversity is the range of opening lines and first frames. Messaging angles counts distinct value propositions. Visual themes covers on-screen concepts. Production mix is the spread of brand-made, UGC, testimonial, and founder content. Audience personas is how many distinct buyers the ads speak to.
Is this free, and is anything stored?+
It is free with no signup and no email required. The ad copy and resized images are sent to Knowlify’s AI endpoint to produce the scores and are not stored by the tool.
Do I need an account?+
No. Open the tool, use it in your browser, and download or copy the result.
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See it in action
Real videos, made with Knowlify
Need a full video, not just a utility?
Low on video or UGC in the mix? Knowlify turns a product page or script into video ads and UGC-style marketing videos, so you can add new formats without a shoot.
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