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Ad Benchmarks Explorer
Browse published CPM, CPC, CTR, conversion rate, CPA, and ROAS benchmarks for Meta, Google Search, LinkedIn, and TikTok, each linked to its source. Enter your own numbers to see where you stand.
Quick answer
Ad benchmarks are published averages or medians for metrics like CPM, CPC, and CTR, measured across many accounts. This explorer shows figures from Triple Whale, WordStream, The B2B House, Lebesgue, and others, with a link to each source, and grades your own numbers against them. Treat benchmarks as context: geography, offer, and audience move every one of them.
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How it works
Three steps, no account
01
Pick a platform
Choose Meta, Google Search, LinkedIn, or TikTok, then an industry where the source publishes one.
02
Check the benchmarks
Each figure shows its value and the source it came from, so you can open the original report.
03
Grade your numbers
Enter at least two of your own metrics. Each is marked better, in range, or worse, with the percentage gap.
FAQ
Questions people ask about Ad Benchmarks Explorer
What is a good CTR for Facebook ads?+
Triple Whale reports a median click-through rate of 2.39% across more than 40,000 ecommerce brands on Meta for August 2025 to July 2026. WordStream reports a 1.71% average for traffic campaigns and 2.59% for lead campaigns.
What is the average cost per click on Google Ads?+
WordStream’s 2025 Google Ads benchmarks report an average search CPC of $5.26 across all industries, from $2.53 in real estate to $8.58 for attorneys and legal services.
Why do benchmark numbers differ between sources?+
Each source measures a different set of accounts. A median across ecommerce brands, an average across small local businesses, and a spend-weighted agency tracker will give three different CPMs, and all three can be correct.
My CPM is higher than the benchmark. Is that a problem?+
Not on its own. US audiences, competitive industries, small audiences, and peak shopping seasons all raise CPM. Judge CPM alongside conversion rate and cost per result.
How current are these figures?+
Each figure was checked against its source in October 2026. Sources update on their own schedules, so open the linked report for the latest numbers.
Is Ad Benchmarks Explorer free?+
Yes. Ad Benchmarks Explorer on Knowlify is free to use with no signup and no watermark.
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