| Who plans the tests | We write angles, hooks and scripts for your approval | Your marketer or creative strategist | Ask whether strategy is included or billed separately | Your team writes every prompt and script |
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| Who makes the ads | Our team produces and edits every ad | Your designers, editors and creators | Check which production roles the proposal names | Your team generates, edits and approves each output |
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| Refresh cadence | A new batch every week | Depends on team capacity | Agree the cadence and volume in writing | As often as your team can produce |
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| What to budget for | A private monthly quote; media spend separate | Salaries, production costs and software | A quote for the same volume and scope | Subscriptions, credits and staff time |
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| Review and rights | A person checks every ad; you keep every ad | Assign a reviewer and track asset permissions | Confirm approvals, licenses and handover in writing | Check output terms and review final creative yourself |
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