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Free · Copy or download .md · No signup

Campaign Brief Generator

Enter the client, the goal, the budget tier, the channels, and whatever notes you took on the call. Get a structured brief with objectives, audience, a role and budget share for each channel, a phased timeline, creative needs, measurement, and the open questions to settle before launch.

Quick answer

Knowlify’s campaign brief generator turns a client, goal, budget, channel list, and raw call notes into a structured paid media brief with objectives, channel roles and budget shares, a phased timeline, and open questions. It is free with no signup, and you can copy it or download it as Markdown.

100% freeAI drafts + offline fallbackNo signup

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How it works

Three steps, no account

01

Enter the basics

Describe the client in a line, then pick the campaign goal, monthly media budget, timeline, and every channel you expect to run.

02

Paste your call notes

Raw notes are fine. The brief pulls out the audience, constraints, and anything the client asked for, and lists what is still unclear as open questions.

03

Review and share

Check the channel roles, budget shares, and targets against what you know. Copy the brief as text or download it as a Markdown file.

FAQ

Questions people ask about Campaign Brief Generator

What should a campaign brief include?+

The objective and how it will be measured, the audience, the channels with a role and budget for each, the timeline, creative requirements, the measurement plan, and any open questions. Someone who was not on the client call should be able to execute from it.

What is the difference between a campaign brief and a creative brief?+

A campaign brief covers the whole plan: goal, budget, channels, timeline, and measurement. A creative brief covers what the ads should say and show. The campaign brief usually comes first and feeds the creative brief.

Are the KPI targets in the brief guaranteed?+

No. Any targets are starting points to validate with the client and against early results. Where the tool does not have enough information to suggest a number, it lists the target as an open question.

How is the budget split across channels?+

Each selected channel gets a role and a share of the budget based on the campaign goal. Treat the split as a first draft and adjust it once you see real performance.

Is my client data stored?+

No. Your inputs are sent to Knowlify’s AI endpoint to generate the brief and are not stored by the tool. Leave out anything confidential that the brief does not need.

Is Campaign Brief Generator free?+

Yes. Campaign Brief Generator on Knowlify is free to use with no signup and no watermark.

Trusted by teams at

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  • ByteDance logo
  • Colliers logo
  • Flexport logo
  • Zuru logo
  • Cerebras logo
  • Supabase logo
  • Zoho logo
  • IntSig logo

See it in action

Real videos, made with Knowlify

Adidas - Employee Onboarding (Health & Safety)

Coinbase - Financial Report Explainer

Ironhide Mfg - Forklift Safety Training

Public Health - COVID Vaccines Explainer

Non-Profit - Explainer Video

Adidas - Employee Onboarding (Health & Safety)

Coinbase - Financial Report Explainer

Ironhide Mfg - Forklift Safety Training

Public Health - COVID Vaccines Explainer

Non-Profit - Explainer Video

Adidas - Employee Onboarding (Health & Safety)

Coinbase - Financial Report Explainer

Ironhide Mfg - Forklift Safety Training

Public Health - COVID Vaccines Explainer

Non-Profit - Explainer Video

Need a full video, not just a utility?

Every brief ends with a creative ask. Knowlify turns a product page, script, or doc into video ads and UGC-style marketing videos, so the campaign is not waiting on production.