Free · URL in, brand kit out

Brand Kit Extractor

Paste a website URL and get a working brand kit back: the color palette with hex codes and roles, the logo, the tagline, fonts, tone of voice, and the three messages the homepage keeps repeating. Use it to brief a designer, onboard a client, or keep ad creative on brand.

Quick answer

Knowlify’s brand kit extractor reads a public web page and returns its brand colors as hex codes with roles, the logo, tagline, fonts, tone of voice, and core messages. Enter a URL, wait about 15 seconds, then copy the kit as text or download it as JSON.

100% freeAI-poweredNo signup

Loading tool…

How it works

Three steps, no account

Paste a URL

The homepage works best because it carries the tagline, the main palette, and the core pitch. A bare domain like acme.com is fine.

Extract the kit

Knowlify fetches the public page and its stylesheet, pulls the colors, logo, and fonts, and uses AI to describe the tone of voice and repeated messages.

Copy or download

Click any swatch to copy its hex code, copy the whole kit as text for a brief, or download it as JSON.

FAQ

Questions people ask about Brand Kit Extractor

How do I find a website’s brand colors?+

Paste the URL here. The tool reads the colors declared in the site’s CSS, drops the neutral greys, and labels the rest by role, such as primary, background, accent, and text. Click a swatch to copy the hex code.

What goes in a brand kit?+

At minimum: the logo, the color palette with hex codes, the fonts, a tagline, and a short description of the tone of voice. This tool adds the core messages the site repeats, which is useful when writing ads.

How accurate is the tone of voice analysis?+

It is a reading of the visible text on one page, so treat it as a starting point. It is reliable for the overall register (formal, playful, technical) and less reliable for nuance a full brand guide would cover.

How is this different from the brand color extractor?+

The brand color extractor samples a palette from a logo file you upload. This tool starts from a website URL and also returns the logo, tagline, fonts, tone, and messages.

Is anything stored?+

No. The URL is sent to Knowlify’s server, which fetches the public page and returns the kit. The tool does not store the URL or the result.

Is Brand Kit Extractor free?+

Yes. Brand Kit Extractor on Knowlify is free to use with no signup and no watermark.

Trusted by teams at