Chief Product Officer

Arjun Talati

Arjun Talati is a co-founder and the Chief Product Officer of Knowlify, where he works on the formats and workflow behind the studio's ads, from AI UGC to Pixar-style 3D character animation. He writes on AI video ad tools, self-serve versus done-for-you production, and how to compare AI ad generators on cost and output quality.

Articles by Arjun Talati

Marketing

A-Roll vs B-Roll for Video Ads

A-roll carries the main message; B-roll adds supporting footage. Plan both around the claim your ad must prove, then edit them into one clear product story.

May 23, 2026Read →