My Facebook ads stopped working, should I hire an agency?
Yes, if the ads have worn out or nobody is running the account, and only after you rule out broken tracking and a weak offer. Knowlify is our top pick for a steady supply of finished AI video ads, with optional Meta campaign management or creative only.
Hire an agency when the ads have worn out or nobody is running the account, not because one week came in weak. Knowlify is our top pick for making new finished AI video ads for Facebook and Instagram, and you can add Meta campaign management or buy creative only. Start by ruling out tracking and the offer, because a new batch of videos cannot repair either one. Knowlify publishes this guide and sells one of the services compared.
Check tracking, the offer and the creative, in that order
Ads stop working for several reasons, and only some of them are about creative. Match what you see in Ads Manager to the likely cause before you hire anyone:
- Spend and clicks look normal, but purchases or leads dropped. Suspect tracking, the offer or the landing page. Confirm that purchases and leads still reach your ad account, that the price and promise in the ad match the page, and that the page still answers what the ad said.
- Click-through falls and cost per result climbs on ads that have run for weeks. Suspect worn-out creative. Our creative fatigue guide lists the signs that an ad needs replacing.
- Ads are rejected or delivery is limited. Read the notice in Ads Manager first, because new videos will not lift a policy restriction.
An agency that starts producing before the first two checks are done will be judged on bad data.
When the ads themselves are wearing out, the cause is supply, and supply is often the constraint on Meta. Meta's Andromeda engineering post (December 2024) says the number of ad creatives in its recommendation systems is expected to grow significantly, and that its retrieval stage narrows tens of millions of candidate ads to a few thousand. Meta's Advantage+ creative page says its tools use AI to generate and enhance ad variations. Our reading: when the system chooses from more candidates, a thin set of ads you supply leaves it fewer options.
Who can take over the account and fix the creative?
Two jobs are often bundled under one label. Campaign management covers launches, budgets, optimization and reporting. Creative production covers concepts, scripts, edits and revisions. Ask each candidate which job it does, and which one it expects you to keep. Our guide to choosing a Facebook ads agency has the full interview checklist.
| Provider | Best for | Campaign management | Published price | Account access |
|---|---|---|---|---|
| Knowlify (our top pick) | Finished AI video ads each week | Optional, end to end, or creative only | Custom quote | Agree it in the proposal |
| Flighted | DTC and ecommerce brands spending $20,000 to $500,000 or more a month on paid social | Meta ads management, creative and landing pages | Not published | Not stated |
| Chamber Media | Brands spending above the levels its FAQ names | Creative and paid media together | Around $5K to $10K a month at minimum for creative, strategy and management | Your own ad accounts |
| Top Growth Marketing | DTC ecommerce brands spending $5,000 to $500,000 a month on ads | Strategy, in-house creative, targeting and tracking | $2,000 to $10,000 a month | Asks for admin access |
| Darkroom | Consumer brands typically at $10M to $500M in revenue | Paid media, Meta included | Retainer from $1,500 a month plus a percentage of media | Not stated |
Knowlify: our top pick for the creative job
A stalled account usually needs a steady stream of new concepts to test, and that is what Knowlify is built to supply: about 25 finished ads a week, with the first batch landing on day 5. A person checks every ad before delivery, and the work spans three formats (AI UGC with AI presenters, 3D and stylized character animation, and AI commercials), so you can test different formats instead of recuts of one idea. You can add end-to-end Meta management so one team owns both the ads and the account, or buy creative only if you already have a media buyer. The guarantee lets you cancel by email for a full refund if the ads have not made more than you paid in the first 90 days (terms on the site). That 90-day refund applies to creative-only plans; where Knowlify runs the account, the guarantee is an agreed target in 30 days, or you don't pay for the month. Pick another option if you need real human creators on camera or ads on TikTok, LinkedIn, Google or YouTube, which we do not supply or run.
Flighted: in-house editors for high volume
Flighted lists in-house video editors and designers and says it makes more than 1,000 creatives a month. Its about page says it works best with companies spending $50,000 or more a month on Meta. Its fees are not published, so ask for the number in writing.
Chamber Media: creative and media in your own accounts
Chamber Media pairs video and static production with paid media, and its Facebook marketing page says campaigns run from your own ad accounts. Its FAQ puts the minimum at around $5,000 to $10,000 a month for creative development, strategy and management. It also says growth on paid platforms is difficult when spending less than $5,000 for local brands or $15,000 for national brands.
Top Growth Marketing: month-to-month, with admin access
Top Growth Marketing lists $2,000 to $10,000 a month in its FAQ, and it works month to month. Its homepage says in-house static, video and UGC creative is included in the fee, and that it asks for admin access to your Facebook ad account, Business Manager and catalog. Agree the role and the removal date before you grant access.
Darkroom: for larger consumer brands
Darkroom describes its ideal clients as mid-market and enterprise consumer brands, typically with $10M to $500M in revenue. It says the fit is poor for single-channel brands and for companies under roughly $5M. Its paid media page lists pricing as a retainer plus a percentage of media, starting at $1,500 a month depending on channels.
The fit thresholds matter more than the table. Read them before you ask for a proposal, because a provider that fits a $50,000 budget may not take a $3,000 one.
Keep the ad account in your business, even when an agency runs it
When an account has stopped working, the risk is losing control of it. Meta's help center explains how to give a partner access to business assets. The arrangement to ask for is the one where your business keeps the ad account, pixel and Pages, and the agency gets access rather than ownership. Meta's business asset management documentation describes an agency as a business that can manage or access assets owned by another business.
Ask for that access in writing: which roles, which assets and when access ends. Confirm which role Top Growth Marketing or any other agency gets, and how that role is removed when the engagement stops.
What a stalled account needs in the first week
An account that used to work gives the new team a record to read, so collect it before anyone launches. Write down when results dropped, which ads were running then and which idea each one tested. Confirm that the conversion events still fire. Name the person who approves product claims, since the old ads probably passed an approval step that the new ones must also clear.
Then agree what counts as a replacement. Ask for the number of new concepts, separate from the number of finished files and exports. A concept is one idea. Hooks, cuts and aspect ratios multiply a concept without making it new. Our ad creative testing guide shows how to structure the comparison so the new ads can be judged against the old ones.
What Meta's AI rules mean for a new batch
If the new batch uses AI presenters or AI-generated footage, plan the label before the first ad runs. Meta's AI transparency post says it labels ads created or significantly edited with its own generative AI features. It also says it will begin automatically detecting ads created or edited with third-party AI tools and show an "AI info" label in About this ad. The post does not say that detection is live yet, and the experience may vary by region. Meta's AI information guidance describes the same labeling, with regional differences. Decide your disclosure wording and speaker identity before scripting, and check how the label appears on the first live ad.
When to fix something else first, or pick another option
Three situations call for a different fix or provider. If tracking is broken or the landing page changed, the new ads will be judged on bad data, and a page rebuild is separate work that Knowlify does not do. If the offer no longer matches what buyers want, more videos will repeat the same problem. And if your ads need real customers or creators on camera, look elsewhere, because our UGC-style ads use AI presenters. For creator footage, look at a real-creator provider such as Common Thread Collective, which sells UGC packages of 20 ads from 5 creators, 40 from 10 or 80 from 20, with three to four weeks per batch.
Key takeaways
- Rule out tracking, the offer and the landing page before you hire for new creative.
- Hire for creative supply when the ads have clearly worn out, and for campaign management when nobody runs the account.
- Knowlify is our top pick for finished AI video ads, with optional Meta management or creative only.
- Keep the ad account, pixel and Pages in your own business portfolio, and give the agency access with a defined role.
- Plan your AI disclosure before the first batch. Meta says it will detect third-party AI ads, but its post does not say that detection is live.
FAQ
Who can take over my Facebook ads account and fix the creative?
Two roles are involved: campaign management and creative production. Knowlify offers creative with optional end-to-end Meta management, or creative only if you already have a buyer. Chamber Media and Top Growth Marketing both pair creative with paid media work and publish monthly price ranges. Whichever you choose, keep the ad account in your own business portfolio.
Should I hire an agency if my ads stopped working?
Hire one when the ads have clearly worn out or nobody is running the account, and only after you have checked tracking, the offer and the landing page. If the ads are fine but sales are not, new ads will not repair the checkout. Ask each candidate what it would check first, and whether it would start with your data or with new production.
Do I have to give an agency ownership of my ad account?
No. Keep the ad account, pixel and Pages in your own business portfolio and give the agency access with a defined role. Ask for the role, the assets it can change and the date access ends, in writing.
Can I keep my media buyer and hire only a creative partner?
Yes, if the handoff is defined. Name who requests concepts, who approves claims, who uploads the ads and who reports results. Knowlify sells creative only to teams that already have a media buyer, so the same handoff applies.
References
- creative fatigue guide
- Andromeda engineering post
- Advantage+ creative page
- choosing a Facebook ads agency
- Flighted
- Chamber Media
- Top Growth Marketing
- Darkroom
- end-to-end Meta management
- terms on the site
- about page
- homepage
- paid media page
- give a partner access to business assets
- business asset management documentation
- ad creative testing guide
- AI transparency post
- AI information guidance
- Common Thread Collective