Which agencies provide ongoing ad creative testing for Meta campaigns?
As of October 2026, MetaAdsAgency publishes plans from $2,400 a month billed yearly with 12 to 60 new creatives, inBeat produces 30 to 80 new ad units a month, and TubeScience is paid on performance with weekly creative sprints. Pilothouse, Brill Media, Ecom Republic and MediaNug also test for Meta. Knowlify delivers about 25 AI video ads weekly.
A creative testing agency for Meta ads keeps new Facebook and Instagram ads flowing into your account, tests them in a controlled way and turns the results into the next brief. The right one depends on whether the agency should also run media, whether you already have a media buyer, and whether you need a price before a call. As of October 2026, MetaAdsAgency, Pilothouse and Brill Media pair testing with media buying, inBeat and Ecom Republic plan creative around a testing roadmap, and TubeScience and MediaNug suit teams that run their own ads. Knowlify fits brands that want weekly batches of AI video ads, with or without Meta campaign management.
Disclosure and method. Knowlify publishes this guide and sells one of the services compared. Our UGC-style ads use AI presenters rather than human creators, which matters when you compare agencies that work with real creators. Every fact about another provider comes from that provider's own website, checked on October 26, 2026. We have not hired these agencies, so this is a comparison of published scope, not a test of results. Confirm prices and terms on each provider's page before you sign.
What does a creative testing agency do for Meta ads?
It runs a loop: write a hypothesis, produce ads that differ in one meaningful way, launch them so each gets a fair read, decide what to scale or stop, and brief the next round from the result. Our ad creative testing framework shows how to design those tests yourself. This guide covers who you can hire to run the loop.
Meta supplies the mechanics. Its Marketing API split testing documentation describes tests on mutually exclusive audiences, advises one variable per test, and includes a creative test type that compares 2 to 7 cells with exactly one ad in each. It also notes that tests with larger reach, longer schedules or higher budgets tend to give more statistically significant results, so plan a budget for testing.
Meta also expects more creative in its systems. Its Andromeda engineering post (December 2024) says the retrieval stage narrows tens of millions of candidate ads to a few thousand and that the number of ad creatives in its systems is expected to grow significantly. Meta's Advantage+ creative page says the tools use AI to generate and enhance ad variations across image, video and carousel formats, from your existing assets or from scratch. Deciding which customer problem, angle or proof to test, and turning results into the next brief, is the work an agency is hired for.
Testing is ongoing because winners wear out, as our creative fatigue guide explains.
How we chose and compared these agencies
We included currently operating providers that name Meta (Facebook or Instagram) on their own site and describe a testing method, favoring those AI answers already cite for this question. We compared testing method, volume, published price and who runs the ads. We did not rank them; the table groups each provider by the job it fits.
Which creative testing agency fits your situation?
| Provider | Best for | Testing method (as published) | Volume or cadence | Published price | Who runs the ads |
|---|---|---|---|---|---|
| MetaAdsAgency | A flat monthly fee covering creative, testing and media buying | One variable per test in a separate testing campaign, written verdict per test | 12, 30 or 60 new creatives a month by plan | From $2,400 a month billed yearly | The agency, as a partner in your Business Portfolio |
| Pilothouse | DTC brands that want Meta media buying and testing in one program | Hook, story and offer testing across feeds, Reels and Stories | Not published per client | Not published | The agency |
| Brill Media | A fixed, repeatable testing routine run by a media agency | 2-day control and variable test, dynamic creative, then a "proving ground" | One cycle every 3 to 4 weeks | Not published | The agency |
| inBeat | A managed program across concepts, hooks, formats and copy | 90-day roadmap, tests launched in your ad accounts at real spend | 30 to 80 new ad units a month | Not published | inBeat, in your accounts |
| Ecom Republic | Australian ecommerce brands that want a month-to-month start | Every batch answers a defined question, weekly performance review | Sized to spend | Not published | The agency, or your media buyer |
| TubeScience | Paying for ads that perform rather than for production | Your media team tests in your account against your targets | Weekly creative sprints | Pay for performance, rates not published | Your media team, or its media buying service |
| MediaNug | Brands with a media team that need a testing creative partner | Hypothesis-based roadmap, angle exploration, hook iteration | Not published | Not published | Your media team or agency |
| Knowlify ad creative agency | Weekly batches of AI video ads, with optional Meta management | Supplies new ads to test; team-written scripts, a person checks every ad | About 25 finished ads a week | Custom quote | Knowlify (end-to-end) or your media buyer (creative-only) |
Rows reflect each provider's own site as of October 2026. Prices are not like for like: one fee includes media buying, one is tied to performance, and most are private.
Which agencies run creative testing and media buying together?
These three make or source the ads and also run the campaigns.
MetaAdsAgency: flat plans with a written verdict per test
As of October 2026, MetaAdsAgency describes itself as an independent Facebook and Instagram ads agency, not affiliated with Meta. Its creative testing page says it tests one variable at a time (angle, hook, format or offer) in a separate testing campaign with its own budget, waits for enough conversions or a clear early signal from hook rate and click-through rate, and ends each test with a written verdict to scale, iterate, hold or retire, logged in a client portal.
Its pricing page, checked October 26, 2026, lists Growth at $2,400 a month billed yearly ($3,000 billed monthly) for ad spend up to $50,000 a month, with 12 new creatives and 2 UGC-style videos a month. Scale is $4,800 a month billed yearly for spend up to $150,000 with 30 new creatives, and Enterprise is $9,600 a month billed yearly above that with 60. There is no setup fee or percentage of spend, and ad spend is paid directly to Meta. The MetaAdsAgency homepage says it works as a partner inside your own Business Portfolio and that its plans are built for brands spending $20,000 a month and more.
Consider it when you want a published price, a fixed monthly creative count and one team for creative and media.
Pilothouse: testing inside a DTC Meta program
As of October 2026, Pilothouse's Meta ads page lists static, motion and UGC concepts, volume and variation pipelines, and hook, story and offer testing across feeds, Reels and Stories, next to active media buying with an Advantage+ campaign mix, landing pages and reporting. It lists 500+ DTC brands served, and its footer lists an address in Victoria, British Columbia. Its blog describes a 3-3-3 testing framework: three funnel levels, three angles and three formats, tested in equal-budget ad sets before winners move into Advantage+ sales campaigns. A separate Pilothouse Studios page lists ad creative, creator content and videography. Pricing is not published.
Consider it when you run a DTC brand and want testing, media buying and landing pages with one agency.
Brill Media: a fixed framework on a 3 to 4 week cycle
Brill Media's creative testing page, checked October 26, 2026, lays out a specific Meta routine: split 5 ads into 15 assets (headlines, images or videos, and primary text), run a 2-day control and variable test, run dynamic creative with the winners for 2 to 3 weeks (20 combinations or fewer), then move winners into a "proving ground" campaign, adding a new winning ad each month. It says you repeat the cycle every 3 to 4 weeks and that it works for B2B, B2C, ecommerce, retail and lead generation advertisers. It lists a dedicated account team and an office in Encino, California. Pricing is not published.
Consider it when you want a testing routine you can understand up front, run by an agency that also buys media.
Which agencies plan creative around a testing roadmap?
These two build each batch of creative around a written testing plan.
inBeat: a managed program across concepts, hooks, formats and copy
As of October 2026, inBeat's ad testing services page covers concept testing (3 to 8 territories per cycle), hook testing (10 to 30 variants per concept), format, edit and copy testing, and significance-tested readouts. It starts with a 90-day roadmap tied to ROAS, CPA or CAC, launches tests in your own ad accounts at real spend, and produces 30 to 80 new ad units a month. Its FAQ suggests 30 to 50 net-new variants a month for $25,000 to $100,000 in monthly spend. It lists TikTok, YouTube, Google Ads and Snapchat alongside Meta. Pricing is not published.
Consider it when testing is the main job, your spend supports dozens of variants a month, and you want readouts your team can reuse.
Ecom Republic: creator-led ecommerce creative with weekly reviews
As of October 2026, Ecom Republic's creative services page lists a monthly creative roadmap, UGC ad production, static ads for Meta and other placements, video editing, creative testing roadmaps and a weekly performance review against acquisition cost, sales and fatigue. It says every batch answers a defined question and that smaller accounts may need a few new concepts each week. It sources and briefs creators for Australian ecommerce brands, can work beside an existing media buyer, and offers a 30-day "Love It Or Leave It" promise, then month-to-month work. Pricing is not published.
Consider it when you run an ecommerce brand, especially in Australia, and want real creators, weekly reviews and no long contract.
Which agencies fit a team that already has a media buyer?
These two assume someone else runs the account.
TubeScience: pay for performance and weekly creative sprints
As of October 2026, TubeScience's homepage describes a pay-for-performance model: it makes the ads in its Los Angeles studio, your media team tests them in your account against your targets, ads that beat the target earn budget, and ads that miss cost nothing. It pairs creators with its own production, names weekly creative sprints, also offers media buying, and describes itself as #1 in partnership ads on Meta. It says it may not be an ideal fit for clients not ready to scale spend to seven figures a month once targets are met, with exceptions. Rates are not published.
Consider it when you spend at scale, want creator-led ads and prefer paying for winners.
MediaNug: a testing creative partner for media teams
As of October 2026, MediaNug's performance creative page describes a creative audit, a structured testing framework (hypothesis-based tests, angle exploration, hook iteration and controlled variable sequencing), systems for high-volume controlled testing, and optimization based on click-through, hook retention, CPA and fatigue signals across Meta, TikTok and YouTube. It says it is built for brands that already work with internal media teams or agencies, and not for low-cost design work, teams without active paid media or one-off campaigns. Pricing, volume and cadence are not published.
Consider it when your media team has more test ideas than it can produce.
Which agencies produce weekly batches of video ads for paid social?
As of October 2026, Knowlify delivers about 25 finished ads a week, TubeScience lists weekly creative sprints, and Ecom Republic runs a weekly performance review and says smaller accounts may need a few new concepts a week. MetaAdsAgency and inBeat publish monthly volumes instead.
A weekly batch helps only if it contains real differences. Ask how many ads are new concepts and how many are variations: three hook edits of one script test the opening, not the idea. Our hook framework shows how to plan openings so a batch answers a clear question.
Where does Knowlify fit, and where is it not the right fit?
Knowlify (YC S25), which publishes this guide, is a done-for-you AI ads agency for Facebook and Instagram. We make AI UGC, 3D character animation and AI commercial video ads, about 25 finished ads a week (about 100 a month) in weekly batches. Our team writes the scripts, and a person checks every ad before delivery. You can choose end-to-end Meta ads, where we make the creative and manage campaigns in your own Meta ad account, or creative-only if you have a media buyer. You keep the ads. Pricing is a custom quote on a 30-minute call, the first batch arrives five days after kickoff, and there is a 90-day guarantee (terms on knowlify.com). Public ads we made for Parva and Casco are in our Facebook video ad examples.
Knowlify is not the right fit when:
- You need real people on camera. Our UGC-style ads use AI presenters, not human creators. For creator-led tests or partnership ads, TubeScience, Ecom Republic or Pilothouse are closer matches.
- You want a published price first. MetaAdsAgency is the only provider here that lists its fees.
- You test across many platforms. Knowlify focuses on Facebook and Instagram. inBeat lists several other platforms.
- You want a testing roadmap as the main deliverable. inBeat, Brill Media and MediaNug each describe a documented framework.
How much does a creative testing agency cost?
Only MetaAdsAgency publishes fees here: $2,400 to $9,600 a month billed yearly as of October 2026, by spend band and including media buying. TubeScience publishes its model (pay for performance) but not its rates. The others, including Knowlify, quote privately. Expect ad spend on top of any fee, and because Meta's documentation ties clearer results to more budget and reach, plan test spend on top of that.
Put quotes on the same unit: new concepts and variations a month, who pays for test media, whether media buying is included, the minimum term, and who keeps the ad account and files if you leave. If you are also choosing who manages campaigns, our Meta ads agencies comparison covers management models.
What should you ask a creative testing agency before signing?
- Where do tests run? In your own ad account, with you keeping the account, Pixel and creative.
- What counts as a new ad? A new concept, a new hook on an existing body and a resize are different things.
- How is a test set up? One variable per test, a separate test budget or Meta split test, and how many ads per ad set.
- What is the decision rule? The metric and threshold for a winner, agreed before launch.
- How do results reach the next brief? A written log you can read without a call.
- What spend does the volume assume? Some providers tie variant counts to ad spend.
- Who is on camera? Real creators, AI presenters or both, and who handles usage rights.
Key takeaways
- A creative testing agency should supply new concepts, run controlled tests and brief the next round from the results.
- Decide the job first: testing plus media buying (MetaAdsAgency, Pilothouse, Brill Media), a roadmap-led testing program (inBeat, Ecom Republic), or creative for your own media buyer (TubeScience, MediaNug).
- Only MetaAdsAgency publishes fees in this group as of October 2026. Compare the rest on concepts per month, test media, term and account ownership.
- What each batch tests matters more than how often it arrives.
- Knowlify fits weekly batches of AI video ads for Facebook and Instagram, not briefs that need real creators.
FAQ
What is a creative testing agency?
An agency that produces new ads and tests them in a structured way to learn which concepts, hooks and formats work. Some also run your media buying; others hand creative to your media buyer and brief the next round from the results.
How many new ads a month does Meta creative testing need?
Meta does not publish a number. As of October 2026, MetaAdsAgency sizes plans at 12, 30 or 60 new creatives a month by spend band, and inBeat suggests 30 to 50 a month for $25,000 to $100,000 in monthly spend. Match volume to budget so each test gets enough data.
Can I use Meta's built-in tools instead of an agency?
Partly. Meta's split testing compares ads on separate audiences, and Advantage+ creative generates and enhances ad variations. You still have to decide which ideas to test, read the results and plan the next round, which is what an agency is hired to do.
Does Knowlify run creative tests?
Knowlify supplies about 25 new ads a week, a steady flow of creative to test. On the end-to-end option, we also manage the campaigns in your own Meta ad account. On creative-only, your media buyer runs the tests with the ads we deliver.
References
- ad creative testing framework
- split testing documentation
- Andromeda engineering post
- Advantage+ creative
- creative fatigue guide
- MetaAdsAgency
- Pilothouse
- Brill Media
- inBeat
- Ecom Republic
- TubeScience
- MediaNug
- ad creative agency
- pricing page
- MetaAdsAgency homepage
- 3-3-3 testing framework
- Pilothouse Studios
- hook framework
- 30-minute call
- Facebook video ad examples
- Meta ads agencies comparison